Cultural capital in the New World Order

Today an average global dweller has a smartphone to be connected, uses a satellite feed map to drive to the neighbourhood store, probably gorges on a fried chicken, which is a simple recipe marketed just last century, makes their children eat a “happy meal” though devoid of any kind of nourishment, spends his leisure being entertained on a variety of devices, feels inadequate due to the blast of advertisements and aspires to be this “developed, civilised” person in an attempt to be respected and have status. He then works, if he can, from morning to dusk, from where he gets the maximum benefit to fulfil these new wants, usually at businesses which aim to create and sustain more of such wants. He never finds happiness, stuck in the cycle, as no end to the wants is in sight, and without this cycle, his survival is threatened. This feeling of insecurity is not unfounded.

The world also witnesses today a breakdown in the American dream, with a rising poverty of 13%, putting it in company of countries such as Bulgaria, (in-spite of a per capita GdP of US$ 63,000/-). According to Bloomberg, those earning less than $1,00,000 per year would need to change their lifestyle to counter inflation, thus defining a new poverty line. The situation is not much different in erstwhile greats such as UK, with rising poverty, they struggle to be relevant by those countries that they colonised in the previous century. Many marginal communities in western world such as USA, face sub par treatment and lack of facilities such as clean water or affordable healthcare. Without a traditional community net, they are faced by lack of childcare support and children are also subject to growing gun violence in schools. However, the benefits of the industrial society had been romanticised and publicised by their media and communication net, as an aspirational benchmark to rest of the world as an attempt to market their goods and services. This overconsumption of goods and material is contributing to the climate change today, and an adaptation to cultural values; which were rejected, or sometimes replaced; may bring us back from the brink of extinction.

Yoga, which is said to be as old as speech itself, is a well known example of cultural appropriation and capitalism. I have been amused many a times by the distortion of this lifestyle technique and its interpretation. While there are strict guidelines how to practice yoga, what to eat, how to live a yogic lifestyle in the texts, western world has constructed a “packaged deal” where a different piece of clothing (called yoga pants), replacing of natural mats with synthetic yoga mats and so on, have been introduced. The time of Yoga exercise has been shifted for modern convenience. (I once saw a picture where an enthusiast was attending his first day of his online yoga class with a beer can in hand! Tragically in India, many ignorants also blindly follow this distorted system.)

The sari, one of the most sustainable garments in the world, consists of a single six to nine yards of cloth, which once woven can be draped in a number of ways and can also be passed from generation to generation. It accounts for changes in the female size and weight which happens during the monthly period and thus it can be tied tight or loose for comfort. This piece of clothing too underwent changes when the European ideals required the presence of women in the high society, or on another level, needed young tribal girls as feeder to their religious missionary program; but with changes to their dress. The Sari was then adorned with a stitched blouse, to appease the victorian sensibilities; with a petticoat added as an underskirt. (There is no Indian word for the “blouse” and “petticoat”, though it is assumed to be part of the national dress.)

What is cultural capital? Some academics suggest it through a field of sociology to be the social assets of a person (education, style of dress, style of speech…and so on). Culture has organically developed over many millennia. It is specific to the region you live in. It addresses your needs and shapes you as a person. When you trade this ethnic understanding and get some returns of a monetary/non monetary nature, you have successfully capitalised on your culture. This is similar to the phenomenon of Levis jeans. Today the average tropical country citizen would also be seen wearing this highly uncomfortable garment in 40℃ temperature, it has been successfully been marketed and exported to every part of the globe to elicit a purchase desire, by means of fashion. This growth in demand, due to change in lifestyle, has led to severe stress on water resources, as well its pollution due to chemical dyeing, across the globe.

For the rest of the world to compete in such a system of commerce, it is important to introspect and take inspiration from your own culture. When you identify and appreciate your culture, you are better placed to export products and services to other such countries where it will be valued more. Geographic diversity and cultural capital can be a foundation of post modern trade based on actual needs. Resource rich nations in the global south have for long been getting the short side of the stick as we are labelled as mere resource “suppliers”,  leading to the overuse of natural resources at cost of the regions producing them. Let’s save our resources, our culture and we can save ourselves and our planet. Polycentric multipolarity will strive to be local, rather than global. Prominent hardcore capitalists are also acknowledging related changes, such as meaningful work.

While turnover and rising pay are not a feature of every region or sector, employees across the globe are looking for more from their employer – including more flexibility and more meaningful work. As companies rebuild themselves coming out of the pandemic, CEOs face a profoundly different paradigm than we are used to. Companies expected workers to come to the office five days a week. Mental health was rarely discussed in the workplace. And wages for those on low and middle incomes barely grew.

That world is gone.

Larry Fink . annual letter to CEOs. 2022

Circularity at the turning point

India, in-spite of being a 5000 year old civilisation, recently (last 100 years or so), post colonial rule we have been evaluating ourselves based on the western set agenda. The fact is that you can always be right depending on how far in history you go. What currently is been called the “circular economy” has existed in India, since eternity. Ancient books refer to vasudhaiva kutumbhakam (the world is one family). This phrase can been interpreted in many ways, from universal brotherhood to the love of all life. It is suggested that everything what is (every living/ non living thing), along with what is not; is what we call the “world”, which is woven together in a unique fabric, where every thread affects the entire fabric. The world itself is said to exist in infinite versions. Similar logic is been explored with curiosity by western science, theorised through thermodynamics, quantum and string theory. The interchangeability of mass and energy forms the basis of a regenerative view. As climate change starts affecting our lives with greater intensity every year, we are realising that our actions in one part of the planet, affect life on another part. India has for long worshiped elements of natural life such as the sun, water, trees. Although our strict traditions of conservation is translated into religion, we had stagnated and failed to nurture this high level philosophical thinking. We understand the reality about life, but forgot how we got there. America, built on the power of man & money, struggles today from the inevitable decline to the emerging multipolarity of geo-political systems. Maybe it was karma that Columbus, looking for Indian spices, found the land mass of America. As the world grapples with a Putinesque agenda, a new form of cultural awakening arises where people & peace, is synonymous with human & life. A turning point where concepts of man & money, people & things; will be replaced by something more valuable and lasting. Countries, if such a structure shall still exist, will not be judged on their trading capacity and size of the resulting economy; but on their resource richness and self sufficiency. This will also be a time when the word “civilisation” would be reframed in context of cultures and not the amount of concrete on the roads. A civilised man would no longer need to wear a western ideal of clothing (the tie and coat as a uniform for diplomacy) to prove his competence. India, will inevitably go back to its roots to look for solutions to the problems created due its romance with western cultures. The pandemic has already provide a lesson on what is essential for life. It would require enormous amount of effort to retain what is relevant, yet discover a fresh path. Cities will decongest providing the necessary opportunity for the rural communities. Many countries would align with others in their geographic vicinity, where common but forgotten cultural values would bind people together. This strong force of geo-socio-cultural assertion would give rise to what can ultimately be transformed into the circular economy. With this change on the physical level, the digital level, will coexist. The business models would thus emerge within this new order.

A vision of the circular economy which will arise alongside multipolarity.

On Air and COP 26

Delhi Air composition 2015

As the pandemic keeps more people indoors, we come to appreciate the beauty of nature and how the climate is affecting us. It makes us  who were previously confined to offices and impervious to the climate outside the sad reality of our changed time. This month too Delhi had some of the worst air one can imagine such that the schools had to eventually shut. The AQI was between 300-999 and beyond from early November. A study done by IIT had delineated the composition of the air. It was found to be seasonally as a result of crop residue burning in Punjab and Haryana. The air then gradually moves towards the indo-gangetic plains, before winds carry it away further. The main component of the air in Particulate matter(PM) 10 and PM 2.5, however, was found to be road dust and that by construction, due to the fly ash component released during cement mixing. It is a marked difference from New York where transportation is a major source of emissions. Being an urban city, even emissions from domestic fuel consumption are low. This study however has not been repeated, so one wonders if the results are specific to a period in time. It does bring forth a component that construction of highways, subways, flyovers, which had been undertaken in Delhi during that period could have had extreme health hazards for the citizens. One only imagines that this dust component could not be contained, and thus dissipated into the air.

UPDATE: (17.12.21) A recent field report conducted by a leading media house of India, sent its reporters into the darkness of two nights to the streets of Delhi. They identified entry points to construction material compromised by corruption and illegal construction activities being conducted in many areas including those sanctioned by the central government ministries and NBCC, a violation of the supreme court ban on construction. Important to note that the Law and order enforcement of Delhi state is controlled by the home ministry and not the state government.


This year for the first time the COP 26 got coverage in the Indian media. This was a well advertised event and many activist organisations simultaneously undertook activities (mainly webinars). There were a little too many of them this month on the sidelines of the COP meetings. There were two major decisions during this council of parties meetings. One pertained to India revealing its pledge to be net zero by 2070 and the other was Indonesia reversing its pledge on deforestation. The elephant in the room was India and China criticised for coal consumption and projected as the largest consumers of fossil fuels, which of course is true. But what they miss is also that these countries have more people and more land compared to some tinier countries which have more emissions, the burden of which is passed on to us. They also conveniently forget the placement of India, and now China, as their cheap labour production manufacturing hubs. In a developed country if there is a power outage, you would remember that event for a decade, but here in India, even if you live in a metropolitan you are taught energy conservation from childhood. Right from the first day your parents told you to click off the light switch if you aren’t in the room, or a community living style, where many people huddled together for a single source of light or warmth. It further stretched in traditional values such as sharing clothes, passing clothes and objects to the less fortunate and more. So basically, the COP as Greta Thunberg wisely pointed out, is a global north greenwashing event. It seems more of an advertising and diplomacy party that doesn’t address or even impose sanctions on its own members. Surprising, it lasted even 25 years!

Five challenges for India in the sustainability discussion

Few days back a professor presenting to a group of us about climate change, exhibited a map showing the emissions growth over the last couple of centuries. He pointed out how an island nation in northern Europe had contributed to the climate change using fossil fuels since the early 1800s. According to professor, the carbon(CO2) once emitted stays in the atmospheric system for as long as a century and a few thousand more before it completely sinks in.

While the next few paragraphs explain what is happening in India, you may scroll down the page to get to the five trends.

Industrialisation has a deep correlation with climate change. Developing countries like India aspire to be like Europe and America, where the fruit and pace of industrialisation has translated in a great amount of monetary wealth and increased lifestyle standards. While industrial countries realise the alarming issue of the climate change as potentially irreversible in future, if not checked right away; in India, we have another story going.

The story is of development based on an increasingly capitalist economy structure which outwardly look as an attractive proposition styled in steel, cement and information technology. We have recently made some decisions which might be regrettable in the future. These include enhanced stress on coal mining and its privatisation , power generation using coal, while simultaneously pushing coal based electricity in rural areas, enhancing consumption for textile and other goods to boost economic numbers, rapid cementing of water absorbing catchment areas such as mangroves, salt pans; and of-course deforestation en mass to create highways, for infrastructure and “development”. Bill Gates, in a recent conclave , stated that curbing aspiring citizens from enhanced forms of mobility, better fertilisers, making new structure, is against “human decency”. The solutions in his opinion range from industry innovation in agriculture, through better seeds, better water management, innovation in power/steel and government policies.

India, though had its own share of climatic events throughout this year ranging from floods, cyclones and extreme heat events. A high emission scenario predicts temperatures to rise by 4oC by 2080. It increasingly requires a new thought in its policies, especially of coal and even electric (as electric technologies also rely on coal as a feeder fuel). Suggestions for hydrogen or nuclear fuels offer alternate possibilities, but more interesting are those suggested by Prof Jeff Sachs: natural elements such as solar and wind, based on geographic location.

Next, I chanced upon a report by an organisation called “UN Alliance for Sustainable Fashion”. This was launched by seven UN agencies.( UNEP, UNFCC among others)( Why are we just now hearing about it??). What is interesting is the definition of fashion by the alliance ”Fashion, as understood by the Alliance, includes clothing, leather and footwear, made from textiles and related goods.” So, basically they have put in the entire gamut of apparel and footwear into an ephemeris term of fashion (I have a quiz here which clarifies the term “Fashion”, used so loosely. At UCRF, some of us are also working on a glossary of the terms used in sustainable fashion, so hopefully we will have better definitions soon! Till then I prefer Kate Fletcher’s definition — “Fashion within planetary boundaries” as it aligns with Gro Brundtland’s definition of sustainability.)

It did however mention three points which in my opinion might affect India.

  • 8% of green house gases are caused by fashion industry (note: India contributes to 6% of the apparel industry)
  • Asia bears the burden of raw material
  • Women, almost 80% of the workforce, are at risk of being affected by occupational injuries and hazardous chemicals. Also, most affected by unemployment during the pandemic.

1. Depleting Finite Resources

  • India is a major source of emissions from burning fossil fuels such as coal for powering its electric plants but unlike its neighbour China, is doing less towards this area. The world and India itself, is soft on its self towards climate change, cashing to status of developing country filled with aspirational middle income buyers. Yes, I would be disappointed if one day if I didn’t have the coal powered electric energy to run my internet and phone to browse E Com sites providing disposable fashion (not!).
  • 2. Copycats!

  • India is rapidly forgoing its traditional organic and indigenous practices to blindly follow the discarded industrial system of the west, whereas it has an opportunity to leapfrog after learning from the problems towards new solutions.
  • 3. Borrowed Innovations

  • Indianisation required India needs to develop its own technologies rather than adopt technologies created out of western sensibilities. My mind goes to Mitti Cool. It is an indigenously developed refrigerator made from clay that works without electricity (no CFCs). Not surprisingly it has greater demand overseas than in our own country.
  • 4. Extreme heat

  • In future, India will be affected by climate change in the tropical belt, with increasing temperatures which will make living and working outdoors unbearable. Agriculture, food, plant and animal life will be affected
  • 5. Shrinking land

  • Extreme precipitation events are predicted for south India and the northern Himalayas. In future, the coastal India would be affected by rising sea-level, taking the coastal towns such as Mumbai, Chennai and Kolkata under water. Maybe this explains the height of a certain rich man’s castle in Mumbai.
  • Conclusion

    India, is unusual in its structure of business with a history of cottage and small business. We need to rediscover our traditional methods of manufacturing along with retaining practices of value and letting go of wasteful practices. India with its populous billion, is like a big ship. If it is steered in a wrong direction to preserve a market for capitalist goods or a supply tank for natural resources, might lead it to disintegrate and sink. Or is it just my fear? The ideal approach is to redefine commerce and rewarding those practices which are beneficial for the environment. That means a lot of relearning and rewriting some textbooks. The Regenerating Product Life Cycle(c) might offer one such strategy, but plenty of alignments and policy directives are required to reach a sustainable future.

    September, a month filled with webinars

    The circularity discussion is gaining speed across the globe. There were more events in this month, maybe due to university session opening. Most were online as researchers have now adapted to this new medium of discussion and also opened dialogue to audiences from developing nations that may have not been included had these events happened in physical form.

    Aalto University’s Fashion Lab was held by over two sessions last week. An interesting part of this lab was the personal connect and “confessions” as part of the researcher’s plan to generate awareness about overconsumption of fashion clothing and then guide a new conscious habit through action. Here is a LINK where you can still participate anonymously to reveal your fashion confession.

    SustainEverse held a knowledge sharing session on circularity beyond recycling. I missed the first few minutes of introduction, so I do not know the panel. However, some traditional practices such as underconsumption (using a pencil till it is exhausted), recycling (newspaper raddi system in India), Upcycling (used clothes transformation by Sahas, an NGO) were given as examples by the panel. They were meant to record and email the discussion, but I’ve not received anything in my email so far.

    The 8th World Sustainable Development Conference(MDPI) and the 09th ICSD were also held this year, virtually.

    When will the third wave of Coronavirus strike India and how bad will it be?

    Further to my side interest of prediction through visual analysis; and encouraged by the on spot prediction of peak and decline of second wave of coronavirus; I’ll be attempting the prediction of the third wave of Coronavirus. However this time, I shall not be opening up this information on the blog and it will be available to only those who are interested. I’ve been working on this estimation on my own time with unique methods, so this time the report will be charged. This report will be be helpful to those who need to plan and take future decisions in business, especially those *not* in the healthcare space or essential services. To know when something will strike and how bad it will be, helps you take pre-emptive measures and also gain competitive advantage. Further you can use this report for comparative analysis along with other such reports which might be available. I’ll be attempting three predictions: India as a whole; capital territory, New Delhi and financial capital, Mumbai. It will begin with basic question if at all the third wave will strike. It will be in simple language with somewhat more detail than my previous blog article. If you wish to be considered to receive this information, please fill the form below or contact me directly through email.

    When the Second wave in India would decline and what this means for Business

    Further to my hypothesis a few weeks back regarding the peak of SARS Covid in India, it was heartening to see a decline in cases the last few days. Everyone is wondering when this pandemic would take a manageable form (if not eradicated, we still have time for that).

    Encouraged by the trend, I created projections with two assumptions: a) The lockdown continues as before till it reaches a threshold of 500 cases; b) no new mutant strain presents itself.

    The first scenario “A” assumes that the numbers provided are as per the numbers of cases in the public domain (Fig 1,2). Scenario “B” takes a more idealistic classical form with cushioning for asymptomatic or unreported rural cases (Fig 3,4).

    FIG 1. India second wave of Coronavirus
    Fig 2. Delhi Second Wave of Coronavirus

    Scenario A, provides the threshold pinpointed on the curve after which we can assume the curve will decline. So, if for eg Delhi reaches a target of 1250 active cases on 24 May, 3 days from now; and further reduces to 500 active cases by 07 Jun, we can be certain that the situation is now manageable. (How I reached the two numbers, 1250 and 500, I would require another post at a later date)

    What this means for Business. They can strategise for this scenario, rather than waiting for the government to announce an opening. They now can estimate that, Delhi for example, would have stabilised by 07 June, but incase they have supplies or vendors in other parts of the country, incase of non-essential goods and services; they might have to wait till India reaches its first threshold of 100K by 06 Jun, 70K by 09 Jun and 40K by 07 Jul to feel somewhat safe. So, they might need to look for alternatives locally instead of Pan-India for the uncertain period between 07 Jun and 07 Jul. Some business can also explore local market, if they haven’t already; stretch their business model portfolio to include essential goods and services.

    Scenario B is the projection I estimated a few weeks back, when the peak was uncertain. It follows an unencumbered organic growth of the virus based on Raymonds Pearl’s Law of growth, if there is to be such a premise. It cushions for the fact that some cases are unreported, undetected or hidden due to variety of reasons.

    Fig 3 India 2nd Wave of SARS Covid
    Fig 4: Delhi Second wave of SARS Covid

    What this means for Business. This scenario prepares for more time duration. It assumes that India is able to reduce its cases to 100K by 25 Jun and a further reduction to 50K cases occurs by 05 Jul, ultimately reaching a manageable 25K cases by mid July. It particular affects businesses with Pan-India operations in non-essential goods and categories space. Now is not a time for cold calling, telemarketing, direct marketing, travel or tourism industries. Engaging in any of the same might be considered inappropriate by the consumers and society. With most people over the country suffering or having suffered from the pandemic, excessive buying or consumption during this difficult time also channels resources away from where it might be needed most. Mental condition of the general populous might also be affected which can be oversensitive to various stimulus which are not geared towards their health and wellbeing. On the other hand, migrant labour might be affected as the pandemic strikes in the rural areas. This is a time to channel your CSR spending to “health” instead of say “education” or environment. Based on the geographic location of the business, it can look at temporary models with a social enterprise at heart. This would create value for the society and help create a long term goodwill.

    ( I’ve also resisted creating a projection for the ubiquitous third wave. Projecting a third wave is akin projecting a stock market crash with help of technical analysis. I’ll think further about it, maybe something strikes…)

    Predicting the peak in the growth of Coronavirus through visual analysis

    While my article on the regenerating product life cycle is still hopping from editor to editor of different journals, I felt it important to share a hypothesis on the growth of coronavirus second wave in India and Delhi.

    Using Bing Coronavirus tracker, during the past year, I’ve been studying the trajectory of the growth of the virus. Before you come to an assumption about my study and might even call it non-scientific, hear me out. I’ve found visual analysis extremely helpful in many cases where data is not very accurate. The pattern that a line takes, leads to the visual interpretation and forecast of what its future can be. We use this technique fairly commonly in fashion, where colour, style and silhouette are predicted by designers. What the designers do, is not unlike regression analysis, but they have a certain influence in which direction the trend might pull.

    The coronavirus however is organic, and the governance is the factor which adds some amount of control. As I said before, I’ve been trying to understand the visual aspects of the product life cycle, in particular, growth curves. So, when I observed a particular curve in the second wave of the coronavirus in India, it was unmistakable what path is might take.

    The second wave of SARS Covid in India has been taking an S shaped curve. This curve was discovered in mathematics as the visual form of the logistic function. It was later also adapted by Raymond Pearl, a biologist in the 1920s, who actually tried to promote it as the law of growth. His theory was refuted by his contemporaries, but the S shaped curve went on to be adapted to the product life cycle, the diffusion of innovation and later, the stages of development.

    Growth of the Second Wave of Coronavirus in India

    Coming back to the shape of the growth curve, this particular curve of the growth of the coronavirus in India was plotted with the data available on Bing. A further projection was created for a visual completion, assuming that the s shaped curve pattern is being followed. It is estimated that the coronavirus cases would peak between 15 May to 18 May, from 425K cases and upto 450K cases.

    Growth trajectory of Corona virus in New Delhi (second wave)

    The Delhi Growth trajectory has me a bit more worried. Its steep rise, gives us a couple of scenarios. First, a conservative one, where the trajectory gently peaks at around 38K cases a day between 8th May to 9th May; and a second one, which shoots up further still. Here, I stick to the more positive picture. Comparison with the bing chart after 22nd April, however, does not visually show this trajectory. On contrary, it shows a sort of plateauing around 25K to 27K cases a day. This difference, in my opinion is due to inadequate testing and under reporting. The numbers from Delhi and India as a whole are suspect. As citizens, we know that not everyone with symptoms is able to get tested. Also those with mild symptoms and fever are assumed to have covid under the new guidelines. Finally, asymptomatic are rarely getting tested. We just do not have enough structure to support testing for our humongous population.

    I was pleasantly surprised to also observe the predictions from IIT Kanpur on the peak to be quite similar at 38-48 lakh between May 14-18 for India. They use multiple scientific and mathematical assumptions, and surely use of more than one brain.

    Another forecast from a firm in Hong Kong predicts the peak to fall in June. Its prediction takes into account 12 other countries. A visual analysis of the chart of countries other than India, do not seem to show the same pattern. Brazil, US and Indonesia, for example show different patterns. It may be due to a different set of governance, testing method or pattern of case reporting. Hence, I wouldn’t add India to this mix. The rise of the virus in a perfect pattern in the second wave in India from 20th march, especially in the capital city of Delhi, is quite suspect and one wonders if any artificial forces were at play. Now waiting till the end of the month to revisit this hypothesis and to ascertain if Visual analysis has a future; or it can be dismissed as a load of hogwash.

    Needs and Wants. There is a difference.

    The first time I was introduced to this concept was through a lecture on Y Combinator’s Startup school that I attended in that phase of life when I thought I would next experiment with launching a startup (I did too. A couple. Still looking for technical co-founders with coding skills).

    The next thing I learnt through experience is that when you write a genuine short email to a distinguished person in the academic field, its lucky to get a response. Therefore the first time I received a reply back from Alan Kay, a visionary computer scientist, whose Dynabook and PhD research led the foundation of Graphical User Interface and later Steve Job’s iPad; I was stunned. After a series of emails, of discussions of various subjects, we touched needs and wants, and this is what he said:

    Educators also want to understand human beings, but their interest is in helping humans with what they *need* — and most humans rarely *want* what they really *need* (often because what we *need* requires a lot of work to learn)……. So making a real distinction between *wants* and *needs* is a first step. Especially for designers of all kinds.”

    This created a dilemma, especially with Y Combinator’s mantra “Make something people want.” This might have been a simplification of Paul Graham’s push to Silicon Valley entrepreneurs to talk to people, what we call is the empathy stage in Design Thinking. This leads us to a common sense question, is relying on people’s understanding of what they “want” leading us to the paradoxical situation of “wanting faster horses”.

    Post pandemic, as the term is thus used, we are in better place to differentiate our needs from our wants. We need food, but we wanted McDonalds burgers. We need water, but we substituted that feeling of cold liquid running down our throats with a carbon and sugar laden cola. We need to travel, but we wanted cars to takes there. We need to have a comforting society, but we want to be appreciated on social media through likes and upvotes. We need to earn money to fulfil our needs, but we want money instead to fulfil our wants. This is the difference.

    So what do we do? We aren’t changing society overnight, Covid is already doing that for us. I’ll try instead to create a list of some things that I wanted but never needed. I’ll be adding a comment link at the bottom with three categories. I suggest you add your unwanted artificial wants to this list as part of the comment. Then maybe we can start a conversation and get somewhere eventually.

    A new year and a new decade

    2020-2030 is the decade of action. The sustainability discussion which started in the early 70s, hopes to find action through the 17 sustainable development goals. Covid has been a disaster and an opportunity at the same time. It had many lessons for us. The impetus to reset, rebuild with resilience is being added into the business models of various companies. Many summits, webinars and conferences were held online in 2020 and that has opened the floodgates to transparency in discussion and governance. Never before has the world come together at such as pace. Lets build on this.