Understanding Sustainability and Circularity
Do you really understand circularity?
Circularity or Circular Economy is a term that is born out of the term Sustainability or Sustainable Development.
There was a time when we tried to remedy the situation through the 3Rs: Reduce, Reuse and Recycle. This did not prove overly successful and we are still at threat of consumption overtaking resource replenishment. This dilemma is thought to be solved through a circular system whereby steps are taken to reduce wastage, up-to a point that it is sustainable. In other words Circularity is about zero waste.
This posses a challenge for business which have been following a linear Take> Make> Use> Discard philosophy since industrialisation. They need to be suggested an alternative strategy which is based on sustainability. This strategy would be created on a zero waste premise and attempt to retain value in their products for a longer time. This is called circular business.
Understanding Circular Business