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Circular Business

Understanding Sustainability and Circularity

Do you really understand circularity?

Circularity or Circular Economy is a term that is born out of the term Sustainability or Sustainable Development.

Sustainable Development: Ability to meet needs of the present without compromising the ability of future generations to meet their own needs


Gro Brundtland

There was a time when we tried to remedy the situation through the 3Rs: Reduce, Reuse and Recycle. This did not prove overly successful and we are still at threat of consumption overtaking resource replenishment. This dilemma is thought to be solved through a circular system whereby steps are taken to reduce wastage, up-to a point that it is sustainable. In other words Circularity is about zero waste.

Circularity: Where the value of products, materials and resources is maintained in the economy for as long as possible, and the generation of waste(is) minimised.

Closing the loop- an eu action plan for the circular economy, 2015

This posses a challenge for business which have been following a linear Take> Make> Use> Discard philosophy since industrialisation. They need to be suggested an alternative strategy which is based on sustainability. This strategy would be created on a zero waste premise and attempt to retain value in their products for a longer time. This is called circular business.

Understanding Circular Business