Understanding Sustainability and Circularity
Do you really understand circularity?
Recently what we call Circularity or Circular Economy, is a term that is born out of the term Sustainability or Sustainable Development. It has been popularised in Europe and the concept grew since the 1970s.
There was a time when we tried to remedy the situation through the 3Rs: Reduce, Reuse and Recycle. This did not prove overly successful and we are still at threat of consumption overtaking resource replenishment. This dilemma is thought to be solved through a circular system whereby steps are taken to reduce wastage, up-to a point that it is sustainable. In other words Circularity is about zero waste.
This posses a challenge for business which have been following a linear Take> Make> Use> Discard philosophy since industrialisation. They need to be suggested an alternative strategy which is based on sustainability. This strategy would be created on a zero waste premise and attempt to retain value in their products for a longer time. This is called circular business.
The term – Circularity, is still in development in India. It is limited to a scope of hazardous waste management. It is often confused with the disposing of waste, rather than preventing of waste. This further poses challenges for the growth of circular business. While all elements for a transition to a circular economy are present, it requires a mindset transition from the colonial and industrial methods of development and to create a new path.
Understanding Circular Business